TOP DIGITAL MARKETING COMPANIES: Nigeria

Definition of digital marketing

Digital marketing is characterized by the use of numerous digital methods and methods of communication with consumers through the most popular and convenient online channels. From the website to online advertising, email campaigns, social media communities and more.

There is a wide range of areas related to digital marketing.

The most competent professionals have a clear understanding of the mechanics that help digital tools to help businesses achieve their goals. As part of the marketing strategies of companies, specialists have a wide range of opportunities for promotion through the various channels available in their arsenal.

For example, a content manager creates a series of posts on a corporate blog. They help you attract potential customers with detailed PDF instructions written by a company expert.

An SMM specialist can start promoting blog posts through advertising and viral coverage in corporate social media accounts. An emai

Types of digital marketing

Let's take a quick look at some of the most common types of digital marketing and the methods they use:

SEO

SEO (search engine optimization) is a set of actions to increase the ranking of a website. With its help, links to the pages of the site are brought to higher positions in the search results of Yandex and Google, thereby increasing the organic, free, traffic attracted to the site.

SEO has been successfully used in the promotion of websites and blogs. Relatively recently, the possibility of SE-optimization of accounts and communities in social networks has appeared. It is well known by any digital marketing company in Ibadan.

There are a number of ways you can use SEO to generate quality traffic to your website. They include:

SEO pages

This type of promotion focuses on all the content that exists on the site page.

Careful selection of keywords and phrases based on the level of popularity of queries, for various contexts and user intentions opens up opportunities for creating relevant content that meets the needs of the audience and retains its attention.

This allows you to rank higher on the search engine results pages.

External SE optimization

This type of SEO refers to everything that happens outside of the site. For example, inbound links, also known as backlinks. The number of resources that link to your site, their relative authority, all this affects the promotion of the site.

By interacting with other resources, writing guest articles with active links to your site, as well as attracting external attention, the link mass necessary to promote the site is formed.

It is worth noting that in the past, external promotion played a more significant role, but now it is only one of many factors affecting the ranking.

Technical SEO

This type of SEO refers to what is “under the hood,” that is, in the back-end - the programmatic basis of the site. At the same time, how the pages are encoded, image compression methods, data structuring, and optimization of CSS files play a role.

In other words, everything that affects the increase in website loading speed and the formation of a positive user experience. These are very important factors for search engines.